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Rebecca Aspler
MsC, MBA | Product Management | SaaS | B2B
Product Marketing
Market Requirements
Market Opportunities, Buyer Personas, User Personas, Partnership Opportunities
Competition Analysis
Business to Feature Level, Key Differentiation Points, Product Roadmap, Current Offering
Content & Sales Tools
Presentations, Collateral, White Papers, ROI Simulators, Demos, References
Analyst Relations
Tracing all Relevant Analysts, Vendor Briefing, Periodic Briefing, Negotiating Contracts
Go To Market Plan
Budget, Mix, Channels, Campaigns, Analysts Relations, Partner Relations
Launch
Ramp-Up Project, Beta Customers, Align with Marketing and Sales
A Good Fit for Organizations that Need Both Inbound and Outbound Product Services
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